Why do brands pay lip service to social media?

I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s