3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale

The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date.

The Other Secure Search Issue: When to Use HTTPS

Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly transition from HTTP.

Google: Right to be Forgotten? We’re Not complying

Google limits forget-me-now service to the European market only. The search behemoth says that widening this on a global scale is ‘bad for the internet’ and will not win support.

Could Microsoft and AOL Take on Google and Facebook?

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.

4 Red Flags When Hearing a PPC Agency Pitch

Some PPC agencies will promise the world or be very secretive about their strategies – these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.

Google Isn’t Breaking Up With Social

The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.

Bing Tests Emoji Keyboard

Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.

How Do You Rank on Google?

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.

5 Modern-Day Alternatives to Link Building

Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don’t carry the same risk of penalty or the stigma of “link building.”